Case Study - Shared

Bare Necessities

Quick Execution. Fast Results.

Bare Necessities came to us with aggressive goals for their paid media accounts and a target of a 2.3x last-click return by the end of Q2.

40%

Last-click ROAS improvement on Meta

2 wks

To restructure and launch

2.3x

Last-click return target

01 - The Challenge

The Situation

The existing accounts were lacking structure, missing areas of the funnel, and had no clear strategy for creative or whitelisting execution. The team's goal was to achieve a 2.3x last-click return by end of Q2.

02 - What We Did

Our Approach

In two weeks we restructured the account with a full-funnel campaign strategy, leveraging the Meta Performance 5 Method. We also executed on our media plan, which included updated campaign structures, dynamic retargeting by product group, persona targeting, and a whitelisting strategy.

03 - The Outcome

In just two weeks, the restructure improved last-click ROAS by 40% on Meta.

40%