The Creative
Studio Behind
Acadaca & El Toro.

Public School is an American fashion brand based in New York City, founded by Dao-Yi Chow and Maxwell Osborne in 2008. Public School makes visually inspiring collections that embrace the company motto; “to find perfection in imperfection.”

Matchpoint employed industry standard best practices to maximize conversion, and develop visually compelling brand engagement sections that felt editorial and sprinkled iconic symbols of New York throughout the ecommerce design.

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• BRANDING
• ART DIRECTION
• UX/UI

Equipment has fused unparalleled French sophistication with an air of chic nonchalance. Equipment today calls upon the classic minimalism yet signifies modernity with its discreet sexiness and androgynous silhouettes.

Matchpoint helped bring the minimalistic brand to life with a utilitarian site design that was modular and streamlined, just like the products the brand has become synonymous with. The redesign also helped launch the brand's nonbinary line, Equipment Fluid.

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• BRANDING
• ART DIRECTION
• UX/UI

Isla Beauty takes a “no BS” approach to skincare, putting forward transparency as it relates to formulas, materials, and even pricing. Aiming to pull the curtains back on the beauty industry, the breakthrough brand believes that the secrets to making a good product shouldn't be a mystery to those consuming them.

Matchpoint worked closely with Isla's founders to design a website for the brand's launch that told the brand story while showcasing the brand's raw photography that was shot on film and then digitized for the web.

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• ART DIRECTION
• UX/UI

XSet is the fastest growing and most diverse gaming organization. Founded on the idea that gaming is for everyone, over the past few years XSet has built a powerful brand and a social movement that touches gaming, music, fashion, art, content, esports, sports and social good.

Matchpoint worked closely with the brand's founders to rebrand and redesign a website that felt inclusive, fresh and allowed the brand's prolific content to shine, while featuring gaming livestreams and introducing the brand's new apparel line. In a world where dark heavy graphics reign, Matchpoint created a dynamic yet airy site to ensure the brand stands out in the world of gaming.

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• BRANDING
• ART DIRECTION
• UX/UI

Proenza Schouler has won countless international awards and is sold in over 100 of the most exclusive retail outlets worldwide.

Matchpoint redesigned the Proenza Schouler website to bring to life the brand's beautiful content in the digital space, weaving together compelling brand engagement vignettes with a stripped back font hierarchy. A clean ecommerce section made the product the hero, while a robust collections section allowed users to delve into each collection to better understand the inspiration behind each season and the details of the runway show, using parallax technology.

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• BRANDING
• ART DIRECTION
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Brüush is an oral care brand on a mission to give you your cleanest, whitest teeth, and healthiest mouth ever. Kevin Hart (a brand partner and investor) felt like the oral care category needed a refresh, so he set out to shake it up.

Matchpoint worked in lockstep with the Brüush team to complete a quick site overhaul in time for their holiday season. Focusing on usability and increasing auto-refill signups, Matchpoint redesigned the core pages of the shopping experience to modernize the brand look while drastically increasing conversion and brush head subscriptions.

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• ART DIRECTION
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JOOR is the world's premier wholesale platform that connects 300,000 retailers with 12,500 brands. This global company is revolutionizing the digital ecosystems for brands and retailers, and has $78 billion in order volume on its platform to date.

Matchpoint conducted a full rebranding of the company to help it visually align with the high end brands and retailers it serves. We also designed and built a new Webflow site that has completely repositioned the brand as the leader in its industry.

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• ART DIRECTION
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Roller Rabbit is a fashion brand that creates cute and stylish clothes for women, kids, and babies. The brand has a very family-friendly aesthetic, as seen in its name, logo, and clothing designs. The message the brand wants to send through its clothing and accessories is that of love, family, togetherness, and peace.

Matchpoint was tasked with evolving the brands online presence with a new fully-responsive redesign, using imagery with bold colors, worldly patterns, and air tight UX.

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• ART DIRECTION
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Founded in 2004, The Laundress makes highly effective, eco-friendly detergent and fabric care products for the clothing you thought you could only let the dry cleaners handle. The brand has succeeded in making laundry and cleaning glamorous and sophisticated. With its minimalist designs and cult following, the products grace the shelves of luxury department stores and make people excited to do their laundry.

Matchpoint has a long partnership with The Laundress brand, having worked on a number of digital projects with the brand team over the years, most recently revamping sitewide content, a piece that drives tremendous SEO value for the business.

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• ART DIRECTION
• UX/UI

Since its inception in 2001, Joie has been one of the most sought after contemporary apparel brands for the savvy, fashion-minded, modern woman.

Matchpoint's redesign quickly increased conversion while amplifying that Southern Californian aesthetic into an intuitive shopping experience.

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• ART DIRECTION
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Taking its name and mission statement from the modern Olympic Games, Opening Ceremony adopts a multinational approach to retail.

Matchpoint developed a robust, content-heavy site that brings to life the quirky and cutting edge aesthetic of the brand and highlights both iconic and emerging homegrown designers the brand has discovered, along with OC's own coveted fashion line.

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• ART DIRECTION
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With the Alice & Olivia project, our goal was to translate Stacey Bendet's trendsetting, whimsical brand into a clear online shopping experience.

We created a fullscreen, modular grid - contrasted with hand drawn elements, cutouts, skewed lines and a playful DIY aesthetic. This is our 2nd redesign of the A+O digital experience.

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• BRANDING
• ART DIRECTION
• UX/UI

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• ART DIRECTION
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Part of the L'Oréal company, Baxter of California began building its rock-solid reputation in men's grooming in the 1960's. Specially formulated to meet men's skincare needs, Baxter of California has continued to reinvent itself with new formulas, improved packaging, imagery, and cutting-edge products. Sold at high-end stores nationwide, Baxter developed a cult following of brand loyalists who appreciate quality products but don't take themselves too seriously.

Matchpoint reinvigorated the brand's online presence with a responsive redesign that reimaged key pages of the shopping flow and new branding sections to help the brand better connect with their users and communicate their tips and tricks of how their products should be used.

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• BRANDING
• ART DIRECTION
• UX/UI