THE ACADACA GROUP
ACADACA
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About the Acadaca Group

We're Not the Biggest
We're the Best (Partner. Fit. Return. Investment. Value. Quality.)

Founded 2002. Over 20 years of doing exceptional work for exceptional brands that value the difference between a vendor and a partner.

01 - The Story

Still Independent. Still Getting Better.

Acadaca was founded in 2002 with a straightforward premise: the best eCommerce agencies were either too big to care or too small to deliver. It took some time, but we have now built the alternative - a team of senior people, deeply invested in outcomes, treating every client like a long-term partner.

Over 24 years, that approach compounded. Tuckernuck came in under $10M and grew past $500M - with Acadaca alongside every step. Le Labo. The Laundress. Port Authority, who has been a client for nearly two decades. The growth stories are real, documented, and client-driven.

When El Toro Interactive was added as the performance marketing arm and Matchpoint as the internal creative studio, it wasn't a pivot - it was a natural extension of the same philosophy. More capability, same standards, same team, same culture.

2002Founded - self-funded from day one
24+Years without an outside investor
$0Outside capital raised
$100M+Managed ad budgets

Our Leadership Team

They grew with technology...literally! From toddlers to tech giants, meet those who are driving the Acadaca Group team forward.

Jason Feingold
Jason Feingold
CEO / Founder
Eric Hellman
Eric Hellman
President
Scott Jameson
Scott Jameson
Managing Director
Katie Galano
Katie Galano
Vice President
Will Wong
Will Wong
Dir Application Development
Andrew Ryden
Andrew Ryden
Chief Technology Officer
Samantha Hughes
Samantha Hughes
Chief Marketing Officer
Jess Levy
Jess Levy
Sr Director, El Toro
Tzi'kin Keller
Tzi'kin Keller
Company Shaman

02 - A Partnership Since 2016

Elevated Affiliate Management

Tuckernuck is a happy and authentic retail brand that embodies classic style and spirit, rooted in sport, travel, family, friends, and celebration. At Tuckernuck you'll find classic yet unique apparel and gifts, curated for a fun-filled life. El Toro and Tuckernuck have been partners since 2016.

145%
Increase in affiliate revenue
52%
Lift in LTK YoY revenue
Read the Tuckernuck Story →
Tuckernuck work

03 - Our Core Values

Performance First
What do we mean by Performance First? Simple, be accountable for the results of your work. Tie everything you do to measurable outcomes.
Stay Composed
Simply, stay cool, don't lose your S#%T. Things get hard. Clients get stressed. Projects go sideways. Stay calm, bring solutions, not just problems, and keep perspective. That's how we all win.
Act Like an Owner
What does this mean? It means YOU got this. Think big picture. Take initiative. Ownership here doesn't come from title - it comes from mindset. Figure it out.
Master Your Craft
Become an expert in your field, keep learning. Love what you do. You are the expert that our clients trust when it matters the most.
Fail Fast
Mistakes aren't failure; silence is. Try new things. Learn quickly. Adapt even faster. “Growth comes from motion, not perfection”. Be agile, adaptable, dynamic. Forward thinking. “If you are not failing, you are not growing.”
Collaborate
There are times to talk, and times to listen. Be curious. Contribute. Sometimes, believe it or not, your job is to say “No”. The best work we've done has come from collaboration, internally and equally with the client. No egos.
Driven to Deliver
Whatever it takes, get it done. That's who we are. Not recklessly, but relentlessly. When we commit, we deliver.

04 - The Acadaca Group

One Team. Four Entities. One Standard.

The Group was built to give clients the full picture without the holding-company overhead. Same values, shared language, mutual accountability - experienced not as three separate vendors, but as one adaptive team that deploys what your brand needs.

Acadaca
Full-service eCommerce technology and website creative. Shopify Plus, headless, UX, design systems, strategy. The primary group home.
El Toro Interactive
Performance marketing. Paid social, paid search, SEO/GEO, affiliate, creative. À la carte or full ecosystem.
Matchpoint
20 years of eCommerce creative DNA powering all brand partners.
mydigitalbff
An AI strategist for eCommerce. Scores traffic, conversion and retention against your goals and tells you what to fix first. Open beta.