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Proenza Schouler

Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. After meeting at Parson’s School of Design in 1998, the duo collaborated on their senior thesis collection, which was bought in its entirety by Barneys New York.

Forming its name by combining the designers’ mothers’ maiden names, Proenza Schouler has gone on to achieve critical success since its inception, including the 2003 CFDA Perry Ellis Award for new talent, and the inaugural CFDA Vogue Fashion Fund award in 2004. In 2007, Proenza Schouler received the CFDA Womenswear Designer of the Year award (for which they were also nominated in 2006 and 2008). Following the launch of their first collection of shoes and handbags in 2008, they were awarded the 2009 CFDA Accessory Designer of the Year Award, and were nominated again in 2010. In 2011, the designers were awarded their second CFDA Womenswear Designer of the Year award.

Proenza Schouler has collaborated with a number of celebrities, developing relationships with Gwyneth Paltrow, Chloe Sevigny, Kate Bosworth, Kirsten Dunst, Julianne Moore and Charlize Theron, as well as designing Academy Awards dresses for Maggie Gyllenhall and Amy Adams.Proenza Schouler is sold in over 100 of the most exclusive retail outlets worldwide, including Barneys New York, Bergdorf Goodman, Harvey Nichols, Colette, Joyce and Lane Crawford.

NEWS

Ecommerce Industry Roundup – Week of 11/16

How Alibaba's Annual Shopping Festival is Revolutionizing E-commerce, 5 Ecommerce Site Design Trends for 2016, Proenza Schouler Admits that Instagram Has An Influence On Its Runways Shows

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Ecommerce Industry Roundup – Week of 9/28

Facebook to Make Money from Messenger, Online Shoppers Spend More Time in Apps Than On Retailers' Mobile Websites , Acadaca Clients Make the Bof 500 List!

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Ecommerce Industry Roundup – Week of 6/8

Pinterest Launches the Buy Button, The Row Wins CFDA Womenswear Designer of the Year, Proenza Schouler Set to Launch Fine Fragrances

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Ecommerce Industry Roundup – Week of 2/23

4 Key Trends For Fashion Ecommerce Editorial In 2015, How 4 brick and mortar retailers are using digital and mobile to create a more seamless shopping experience

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Ecommerce Industry Roundup – Week of 9/16/13

Proenza Schouler's Spring/Summer 2014 Runway Show at NYFW, What Apple's new iPhones mean for mobile commerce, 6 Ecommerce Predictions for the 2013 Holidays

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Ecommerce Industry Roundup – Week of 9/9/13

Acadaca clients showing at New York Fashion Week, Proenza Schouler's Road To Success, 5 Things Every Marketer Should Know About Mobile Commerce

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Ecommerce Industry Roundup – Week of 6/10/13

Proenza Schouler wins Womenswear Designer of the Year, Empowering A New Generation Of Tech-Savvy Women, Facebook to Streamline Ad Units

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Proenza Schouler Wins Womenswear Designer of the Year at CFDA Awards

Congratulations to Acadaca client Proenza Schouler for winning Womenswear Designer of the Year at this week's Council of Fashion Designers of America (CFDA) Awards!

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Ecommerce Industry Roundup – Week of 3/11/13

Proenza Schouler Revamps Site, The Kings of E-Commerce, Michael C. Fina Relocates New York Flagship

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Ecommerce Industry Roundup - Week of 1/14/13

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Ecommerce Industry Roundup – Week of 9/24/12

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Betting on the Proenza Boys

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