Social Media

Ecommerce Industry Roundup – Week of 2/22

Here are the news and headlines that grabbed our attention this past week:

U.S. E-commerce Grows 14.6% in 2015 via Internet Retailer: Online sales accounted for more than half of total retail sales growth in 2015, according to data released from the U.S. Commerce Department. When factoring out items not normally bought online such as fuel and automobiles, e-commerce accounted for all of retail sales growth and then some.

E-commerce sales remained strong in 2015 as web sales totaled $341.7 billion for the year, a 14.6% increase over 2014’s $298.3 billion.

Can Snapchat Turn Discovery Know-how Into Mcommerce Prowess? via Mobile Commerce Daily: Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media application into a one-stop platform for consumers, if it gets retargeting right.

The app is positioning itself to become an all-inclusive content and commerce destination, but Snapchat will need to deliver data on how to also re-target consumers on mobile elsewhere to become a full fledged commerce platform.

The Discover platform on Snapchat currently features a variety of news and entertainment providers with an in-app native version of their content. Snapchat is relying on a content-driven first launch for its new commerce angle, which is likely to be a successful strategy for the platform. Users expect a content-driven experience on the app, which means it likely will not push consumers away but instead excite them.

2016 Ecommerce Marketing Checklist via Practical Ecommerce: Ecommerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year’s best campaigns might not work this year. Business owners and marketers should therefore look for the tactics and the activities that will drive the company toward success this year and, perhaps, next.

Past ecommerce marketing checklist have focused on technologies like microdata and strategies like automating email messages. This year, the priorities focus on planning and getting more organized.

Why Buy Buttons Haven’t Taken Off… Yet via ClickZ: In battle of the buy buttons last year, Facebook, Google, Pinterest, Twitter and Instagram have all developed buy buttons as an ecommerce solution. Twitter has integrated a “Buy now” call-to-action into its tweet feed.

While it is a no-brainer for major digital marketing platforms to develop their own buy buttons as a response to the intersection of social media and commerce, retailers are not yet buying into this technology.

Find out two major reasons why buy buttons may be ahead of their time.

Ecommerce Industry Roundup – Week of 8/24

Here are the news and headlines that grabbed our attention this past week:

Facebook is Leading The Way in Social Commerce via Business Insider:  Facebook is the top social commerce platform, driving more than two-thirds of mobile e-commerce traffic and boosting social media’s quickly growing share of e-commerce web traffic.

Facebook accounts for 50% of total social referrals and 64% of total social revenue. The site’s social commerce initiatives, including a recent focus on its Messenger app, largely reflect social media’s increasingly important role for online retailers.

E-commerce Is No Longer Seasonal, It’s A Year-Round Shopping Thing via Forbes:  Once there was a time when global e-commerce trade was dominated by North America and accelerated by events-based phenomenon such as Christmas, Mother’s Day and birthdays.

These times are now over… in more ways than one. Earlier this month, new data from research company Emarketer reported that in China almost 50% of e-commerce transactions will be on mobile devices, be they cellphones, tablets or smartphones.

The numbers compared to the US are staggering. According to Emarketer, in 2014, Chinese consumers spent $180 billion on m-commerce, this will nearly double to $334 billion in 2015. This 2015 figure is almost five times the amount projected for the US, a paltry $75 billion in comparison.

This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers via Adweek:  Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to their mobile phones to find—and brag about—those deals.

According to 1,452 adults who were surveyed, 90% percent of respondents said they would shop in a store, while 45% said they plan to buy online. 82% percent said they would share their purchases on Facebook—the most popular social platform for such sharing. And 40% would share via text message.

Ecommerce Industry Roundup – Week of 8/17

Here are the news and headlines that grabbed our attention this past week:

5 Tips for Engaging Back to School Shoppers via ClickZ:  Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-school shopping season.

Marketers who want to make the grade this season need to recognize important shifts in how, where, and when consumers plan to research and purchase products for the upcoming school year. What’s the biggest lesson for this fall?

In short, brands and retailers no longer dictate the back-to-school shopping cycle. Consumers are firmly in control. Additionally, this set of high-spending consumers are not as elusive as marketers may have once thought.
ClickZ highlights five insights to help advertisers access back-to-school consumer spend this year.

Where’s the Ecommerce Conversation on Social? via Social Times:  There is no end to the guides and information about e-commerce online. But where are the best places to find this content? Which sites give e-commerce content the best traction, and where does the most discussion happen?

According to this latest infographic from social engagement platform Epictions and content marketing software provider Pressley, Linkedin is the most dominant platform in terms of shares, and accounts with 56 percent of the conversation. Twitter accounts for 30 percent of shares, while Facebook and Stumbleupon are the top channels for likes and comments. e-commerce content generate 149 shares per post and seven comments per post on average.

Articles are far and away the top type of content in the e-commerce conversation space: almost 99 percent of industry posts are simply articles. Videos, podcasts, and presentations are much less popular, according to the data.

Twitter Is Removing The 140-Character Limit On Direct Messages via Buzzfeed:  Say goodbye to Twitter’s 140-character limit for direct messages. You can now send Twitter DMs of up to 10,000 characters in length. Twitter announced the move in June, giving developers a chance to make their products compatible with the platform’s new structure before its release. The expanded character limit is the most recent change to DMs. Earlier this year, Twitter began supporting group conversations within direct messages. And last year, it gave users the option to share tweets via DM.

It’s a Dress! No, Wait, It’s Shapewear! via New York Magazine: Lisa Sun is the CEO of Project Gravitas, a clothing collection (and Acadaca client) aimed at women who want to look professional — and be taken seriously — without resorting to daily black pantsuits. Lisa talks to New York Magazine about the brand and its hidden shapewear feature.

Ecommerce Industry Roundup – Week of 7/13

Here are the news and headlines that grabbed our attention this past week:

Instagram Photos Are Now Bigger and Better  via The Verge:  Image quality has never been Instagram’s strong suit. It’s great for networking and keeping up with photographers and friends alike, but that 640 x 640 pixel image resolution has always been a bit sad. Instagram has now announced that they have started gradually rolling out 1080 x 1080 size across iOS and Android apps last week.

Which Social Media Sites Fit Your Ecommerce Company?  via Practical Ecommerce:  Facebook, Twitter, LinkedIn, Pinterest, Yelp, and dozens more: There are so many social media platforms. Which ones should your company be on?

It’s more about what are you trying to accomplish? Are you trying to take part in the conversation with the hope that the customers will follow? Or are you trying to be more specific, like reaching out to people who mention problems your product or service solves? Whatever the case may be, there’s a social network for that, with a relevant user base.

Owl’s Brew Tea-Infused Cocktail Mixers Find Their Flow via The New York Times: Congrats to Acadaca clients Jennie Ripps and Maria Littlefield of Owl’s Brea Tea on their feature in The New York Times. Read about our favorite “tea-drinking boozers’” passion for tea with their thirst for premium cocktails.

INFOGRAPHIC: How Digital Media is Shaping a New Generation of Commerce  via Social Times: Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations.

Ecommerce Industry Roundup – Week of 6/15

Here are the news and headlines that grabbed our attention this past week:

Excelling at E-Commerce: 6 Mistakes to Avoid via Huffington Post: As most new e-commerce business owners quickly learn, there are a handful of challenges they will face in driving traffic, increasing sales, building brand awareness, and sparking consumer engagement that makes one realize the harsh truth: there’s a lot more to making money through an e-commerce site than you originally anticipated.

Shoppers today aren’t just interested in the fact that they can find products and services online. That’s a given, not a luxury. Now they also expect a seamless, easy shopping experience that includes a simple checkout process. If you have recently started (or thinking of starting) an e-commerce business, Huffington Post gives us a few common mistakes you want to avoid.

Twitter Will Increase DM Character Limit from 140 to 10,000 in July via Venture Beat:  Get ready to receive Twitter direct messages that are a lot longer. Twitter announced that DMs will no longer be capped at 140 characters. Now they will be limited to 10,000 characters. There is no official date for the change.

The move doesn’t remove Twitter’s design choice of constraining tweets to 140 characters — only direct messages. Direct messages in other social networks, like Facebook and LinkedIn, don’t have length limits. But Twitter’s affinity for the 140-character limit goes back to Twitter’s earliest days, when Twitter sent tweets in text messages.

Facebook Challenges Pinterest With News Feed Buy Button For Shopify Merchants via Tech Crunch: Until now, Facebook was testing a Buy Button that does that with just a few selected test merchants, but now its opening it up to more retailers on Shopify‘s ecommerce platform.

The Buy Button can show up in Facebook Page Posts and Promoted Post ads run by Shopify merchants, so they can either share them organically or pay for more reach. Rather than clicking through to the retailer’s website, this call-to-action button at the bottom of the post initiates a checkout in-line within the News Feed. Shoppers can then buy instantly if they have payment details on file with Facebook, or enter them to complete the purchase and go back to Facebooking.

New York brand Trademark puts its stamp on the contemporary fashion market via Wallpaper: Congrats to Acadaca client Trademark on their first store in Soho in downtown NYC (also home to the Acadaca team). Welcome to the neighborhood!