Ecommerce News

Ecommerce Industry Roundup – Week of 12/28

Here are the news and headlines that grabbed our attention this past week:

The Web in 2016: Long live responsive design via The Next Web:  Responsive Web Design, or RWD for short, is an oft talked about and frankly invaluable discipline in the context of today’s design industry. A few short years ago, it was enough for a design to render attractively in four or five different preset viewports.

As mobile browsing outpaced desktop usage in 2014 with statistics predicting a continuing increase, a website must have a mobile strategy in place in order to succeed. Moreover, the increasing variety of devices and screen sizes require designs to be more flexible than ever before.

Creating 1-day Facebook, Twitter Ad Campaigns via Practical Ecommerce:  Do you have a single-day sale planned for your ecommerce business? One day is plenty of time to create and execute a successful social media campaign and here are the tools and tactics that you need to execute.

10 Mobile Marketing Themes to Look Out For in 2016 via ClickZ:  Given that we all operate in an increasingly mobile-first world, it is only appropriate that this look forward from ClickZ focuses solely on mobile marketing. Find out how mobile budgets and resources will get serious, indoor location and customer movements rise in importance, and content optimization finds its place in the tech stack.

Ecommerce Industry Roundup – Week of 12/21

Here are the news and headlines that grabbed our attention this past week:

Pushing Hard on E-Commerce, Pinterest Adds Price-Drop Alerts to Buyable Pins via Ad Age:  Pinterest is continuing to push hard into ecommerce as it recently introduced price-drop notifications for its Buyable Pins as well as a shoppable collection that resembles a coupon circular in that it only features Buyable Pins with reduced prices.

Pinterest said it has more than 1 million price drops daily. Brands selling goods through the platform include Nordstrom, Neiman Marcus and Kate Spade.

The image bookmarking service recently added thousands of new merchants with the addition of three new e-commerce platforms: Magento, IBM Commerce and Bigcommerce. There are no fees for merchants or Pinterest users; the company generates revenue whenever merchants advertise on the site.

Social Ecommerce Platforms Are Changing the Fashion Industry via Huffington Post:  With the introduction of online companies like apliiq and custom ink, the fashion industry is very different today than it was ten years ago. Crowdfunding ecommerce platforms like Viralstyle have made marketing and selling clothes intrinsically different and new for consumers and distributors.

These changes have provided a wealth of benefits for buyers and sellers, and have opened up opportunities and options for both parties. The possibilities of customizability and choice have been immensely broadened for clothing buyers, while clothing sellers and distributors are able to have an easier, more direct route for finding the right customers.

For many reasons, social commerce platforms are revolutionizing the fashion industry. A few of the impacts include the production of clothes, and the availability and marketability of products. To understand the impacts, it is helpful to understand the way that the industry has functioned historically.

6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit via Hubspot:  You’ve been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your content. See, many of the consumers who find your website this holiday season may not be regular customers. They’re probably shopping for someone else. How will they know they’ve found the perfect products if you don’t have content in place to help them?

Predicting the Biggest Ecommerce Trends in 2016 via Econsultancy:  Econsultancy tells us… you guessed it, their take on the biggest ecommerce trends heading into 2016. Learn more about reducing your reliance on Google, investment in content-rich experiences, and prioritization of visitors, not visits.

Ecommerce Industry Roundup – Week of 12/14

Here are the news and headlines that grabbed our attention this past week:

Is Pinterest or Instagram Better For Driving Ecommerce? via Econsultancy:  Marketers are very aware of the potential that social media holds for ecommerce retailers. In particular, Pinterest and Instagram are proving to be popular with many brands, as the image-based networks enable them to provide engaging content directly to consumer’s devices.

Both platforms recently developed new tools to more easily facilitate commerce across the board. Find out the inherent benefits of services like Pinterest and Instagram, and which provides the best platform for commerce.

How Interactive Images Are Taking Over E-Commerce via ClickZ:  It’s no secret that images do better on social media than text-only posts, but making those images interactive could also drive revenue.

By now, most marketers know that just adding an image to a tweet makes the post 4x more likely to get retweeted. However, many marketers are still missing the big picture, which is that making images interactive is the best way to see ROI on pricey product photos. The new reality is that most customers are shopping long before they reach the e-commerce site, and images have become the new buy buttons.

The good news is that as social media sites from Twitter to Pinterest become shoppable, consumers are more interested than ever before in buying the products they see. However, simply adding a link to product pages beneath visuals can be too time consuming for consumers used to instant gratification. Instead, adding shoppable elements to images is the best way to see ROI on visual investments.

Thinking Beyond the Headset: 3 Ways Brands Can Utilize Virtual Reality via ClickZ:  Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media.

Last year when Facebook chief executive Mark Zuckerberg bought Oculus Rift, many viewed virtual reality (VR) as a very cool yet niche technology that would ultimately be aimed at creating an immersive experience for video gamers.

Fast forward a year and a few months, and a number of brands are utilizing VR to enhance their own interactions with consumers, creating deep illusional experiences that go beyond the world of video games. As a result, many brands in fashion, consumer packaged goods (CPG) and real estate, have began experimenting with VR to drive e-commerce sales.

8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales  via Practical Ecommerce:  During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items also found in local department stores, simplifying the ordering process is key. This includes answering their questions before they even ask them.

Practical Ecommerce shows us eight changes to make for the final shopping days. All of these can be done quickly on most shopping carts. Be sure to back up existing configurations so you can easily change back — but you might find some of these should remain in place.

Ecommerce Industry Roundup – Week of 12/7

Here are the news and headlines that grabbed our attention this past week:

Holiday Shopping Is Chilly for ‘Buy’ Buttons at Twitter, Facebook and Pinterest via re/code:  More than a year after Twitter and Facebook began placing Buy buttons on their social networks, their e-commerce initiatives still appear to be relegated to experimental side projects. And at Pinterest, the tech platform that many believe is most conducive to e-commerce, one of its mainstream launch partners is seeing fewer than 10 purchases a day via so-called Buyable Pins.

The lack of aggressiveness on the part of Facebook and Twitter, and tepid early results at Pinterest, highlight the myriad challenges all three platforms face in transforming their immense user bases into shoppers. The sluggishness of the combined efforts also serves as a warning to other industry players betting big on the idea of social commerce that it’s still unclear if consumers will make purchases in big numbers on platforms that aren’t mainly retail destinations. Spokespeople for the three companies declined to disclose sales numbers for these initiatives.

While each platform had its own reasons for pursuing e-commerce initiatives, the central idea was that they thought there was an opportunity to make it easier for their users to buy a product when they discover it on the platform. In theory, the usefulnesses of such a feature would be the biggest on mobile phones, where clicking through to make a purchase on another site can make purchases less likely because of uneven mobile webpage experiences.

Lessons Learned from Cyber Weekend via ClickZ:  This year’s Cyber Weekend was everything we thought it would be: fast-paced, record-breaking, and largely digital. The event may only roll around once a year, but there are lessons to be gleaned from the way consumers shop during the holidays – and the way retailers service them, too.

6 Strategy Questions To Address Before You Design and Build a Mobile-Friendly Site (or App) via ClickZ:  With mobile search surpassing desktop search in many countries, including the U.S., and Google now promoting websites in search results that perform better on a mobile device, a mobile-friendly site is now an imperative for all companies.

But before rushing headlong into design and build stages, there are a number of rudimentary, but critical steps that need to be taken to ensure success. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who, what, when, where, why and how. These steps need to be taken in-house. An agency will assist with this process, if they are engaged as strategic partner. But as any company that has poured $$$ into a vanity app no one wanted well knows, if you commission an agency to develop a product for you, it is not their job to check you have done your due diligence.

Facebook Just Debuted a Livestreaming Feature to Compete With Periscope and Meerkat  via Adweek:  Facebook has began rolling out Facebook Live Video, which had been only available to celebrities in recent months and now takes on Twitter-owned Periscope, Meerkat and AOL’s Kanvas.

Facebook said the mobile feature lets people broadcast and share their whereabouts in real time. Once someone finishes a stream, a copy of the video is uploaded to the user’s profile. Facebook Live Video is initially available to a small group of users with eventual plans to expand it to all users.

Unlike Twitter’s standalone app Periscope, Facebook is building live video straight into its flagship app—so its users are very likely to try it out since they don’t need to download a separate app.

Ecommerce Industry Roundup – Week of 11/30

Here are the news and headlines that grabbed our attention this past week:

Thanksgiving/Black Friday Online Sales Hit $4.5B, 34% Of Purchases Made On Mobile via TechCrunch:  The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, with mobile devices — led by smartphones — accounting for a record $1.5 billion of that amount, with $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving. The figures come from Adobe, which has been tracking some 4,500 sites, including 80% of the top 100 retailers.

121 Million Consumers Expected To Shop Online on Cyber Monday via Internet Retailer:  Because retailers have been offering deals for weeks, many shoppers feel less pressure to shop online on the Monday after Thanksgiving, according to the National Retail Federation.

Fewer consumers are expected to shop online on Cyber Monday than did last year—but that’s likely due to retailers spreading out holiday savings over a longer period of time and many shoppers feel less pressure to shop online on the Monday after Thanksgiving.

That’s according to a just-released study from the National Retail Federation and Prosper Insights & Analytics, which projects that 121.3 million consumers will shop online on this year’s Cyber Monday, down 4.4% from 126.9 million last year. That 121.3 million number represents 49.5% of all consumers, the first time less than half of all shoppers surveyed said they planned to shop on Cyber Monday since 2010. Last year, 52.3% of all shoppers said they were planning to shop online on Cyber Monday.

2015 Thanksgiving, Black Friday Email Trends via Practical Ecommerce:  The Thanksgiving holiday weekend is one of the most important times of the year for many online retailers, with as much as 20 percent of a company’s annual sales at stake for some stores. To ensure success, retailers often rely on email to drive site traffic and sales, especially for Black Friday.

Given the importance of email marketing for this weekend in general and Black Friday in particular, one would imagine that retail marketers would do the best job possible designing email messages for Black Friday. Practical Ecommerce thought that there may be something to learn from looking at a sample of messages.

78% of Thanksgiving Mobile Shopping Took Place on iOS Devices via VentureBeat:  Early Thanksgiving online sale reports suggest that Apple devices were once again the platform of choice for people doing their holiday shopping.

According to analytics firm Custora E-Commerce Pulse, iOS devices accounted for a massive 78.3 percent of all mobile e-commerce orders in the U.S., compared to 21.5 percent for Android devices.