Ecommerce News

Ecommerce Industry Roundup Week of 12/5/11

The headlines that captured our attention last week in the digital space:

StumbleUpon Launches Major Redesign, Welcomes Brands via Mashable – StumbleUpon announced its “biggest refresh in terms of look and feel” last week, which included a new logo and the addition of “Channels” that allow for brand participation.

Facebook Begins Official Timeline Rollout via Mashable – The long awaited Facebook Timeline debut has begun.

Five Ways to Attract More Customer Reviews via GetElastic – An excellent outline of the key benefits of customer reviews and ways to encourage this type of valuable feedback from customers.

Facebook to Launch a Subscribe Button For Websites via TechCrunch – Facebook announced plans for a “subscribe” plug-in for websites that enables users to subscribe to a brand’s Facebook updates via the click of a button.

Twitter Introduces Brand Pages via Mashable – Along with the launch of a big redesign, Twitter introduced brand pages, which will allow for more aesthetic control and the choice of a Promoted Tweet for businesses on the platform.

Twitter Unleashes Embeddable Tweets via Mashable – A big week for Twitter, the company also announced a new version of embeddable tweets that will permit users to take action (reply, retweet, favorite, follow), without leaving the website.

Ecommerce Industry Roundup – Week of 11/28/11

The headlines that captured our attention last week in the digital space:

Thanksgiving + Black Friday Mobile Traffic up 60% From 2010 via TechCrunch – One million mobile users were tracked over Thanksgiving day and Black Friday.

Cyber Monday Piggybacks On Social Media to Become Top Online Shopping Day via TechCrunch – With online sales reaching over $1billion on Cyber Monday, author Scott Silverman sees a correlation with social media.

Mashable’s 8 Need-to-Know Digital Trends for 2012 – 8 Opportunities for Social Commerce – Predictions include Touch, Near Field Communications, and Social Music.

After Multiple Site Crashes, Target.com Has a New Leader via Internet Retailer – Casey Carl now overseeing e-commerce operations.

4 Pillars of Digital Marketing for Luxury Brands via Mashable – Applying the digital filter when considering the “Four E’s” for luxury brand marketing: experience, exclusivity, engagement, and emotion.

10 New Google Analytics Features You Need to Start Using via Mashable – An overview of the ten primary features included in the new version of Google Analytics.

Social Proof is the New Marketing via TechCrunch – An analysis of what defines social proof, five classifications of social proof, and why online marketers should tap into this type of influence.

Holiday 2011: Key Promotions & Trends for Online Retailers

Whether you are shopping in a brick and mortar store, walking down a city street, or watching evening television, it is now inevitable that you’ll come across holiday promotional advertizing. The digital space is no exception. With online holiday spending projected to grow 15% this year (Forrester), ecommerce merchants are well underway planning for the peak traffic weeks ahead of us.

With this in mind (and in practice at the office), we’ve put together a collection of key statistics to consider, and an overview of online promotions and marketing trends that we’re likely to see Acadaca clients implementing soon—if not already.

Black Friday vs. Cyber Monday?

2010 Black Friday sales growth increased 0.3% from 2009, while Cyber Monday saw a 20% increase from the previous year. Online, Cyber Monday still represents a bigger shopping day and is expected to grow as more consumers look to avoid Black Friday madness.

Holiday Promotions:

Free Shipping: According to NRF, over 90% of online retailers are planning to offer free shipping at some point during the 2011 holiday season.

Discount Coupons & Markdowns: Dollar amount off and percent off coupons and flat markdowns are standard holiday promotions for incentivizing online spending.

Free Return Shipping: When purchasing for others, customers are comforted in knowing the returns process is easy and free of charge.

Trending For Holiday:

Email Marketing: Always a driving force in online marketing, holiday email campaigns are likely to increase in frequency and will emphasize clear calls to action.

Merchandising: Ecommerce sites will customize catalogs by featuring gift suggestions and holiday-specific categories.

Focus on Urgency: Promotional and advertizing verbiage will often include a focus on time and deadlines in order to inspire immediate purchases. For example, “Order by 12/16 to receive free shipping!”

Mobile Optimization: As more consumers are using mobile and tablet devices to research products as well as make purchases, online retailers are pushing to ensure optimization across platforms. In arecent article by Leena Rao on TechCrunch, the author discussed the upcoming online holiday shopping season with executives from Google, eBay, PayPal, and ShopKick. All executives “unanimously agreed that this would be the year of mobile for the holiday shopping season.”

Social Media: Social media platforms are increasingly becoming a default source for consumers to find product reviews and advice from personal networks. According to NRF, Facebook represents the largest pre-holiday marketing investment for retailers.

Look out for our post-holiday recap early next year, but until then happy shopping and selling during the busy weeks to come.

Ecommerce Industry Roundup: Week of 11/7/11

The headlines that captured our attention last week in the digital space:

Google+ Launches Pages via TechCrunch – Google+ Pages now allow brands, companies, businesses, places, and groups to create a presence on the network.

Google Search Algorithm Update via Search Engine Land – Google makes a change to its search algorithm to display “fresher” results. 35% of all searches said to be impacted.

Few E-retailers Pursue Shoppers Who Abandon Shopping Carts  – Internet Retailer highlights a commonly missed retargeting opportunity for online retailers.

Gary Morgenthaler Explains Exactly How Siri Will Eat Google’s Lunch via TechCrunch – Why Siri might be a game changer.

Adobe to Kill Mobile Flash, Focus on HTML5 via NYTBits – Resignation of a longtime battle for Adobe.

Forrester: U.S. Online Holiday Spending Will Grow 15 Percent To Nearly $60 Billion via TechCrunch – Growth attributed to an increase in tablet use for consumers and an emphasis on online holiday promotions.