Ecommerce Industry Roundup – Week of 2/13/12
The headlines that grabbed our attention this past week:
7 Effective Ecommerce Applications of Twitter via HubSpot – Some great insight and tactics on how to leverage Twitter for ecommerce marketing.
iPhones are for days, iPads for the nighttime according to Cnet– Great insight into consumer habits as we find out that iPhones are used pretty much any time consumers have a few spare minutes during the workday but in the evening, they settle in on their iPads for longer, more relaxed stretches of time.
4 Ways to Improve Ecommerce Conversions with Better Landing Pages via Practical Ecommerce – Better landing page content and design may boost ecommerce conversions, something we practice daily at Acadaca. #SmartCommerce
How Retailers Can Prepare for Tablet-Based ‘Couch Commerce’ via The Etail Blog – It looks like “Couch Commerce” trend – shopping on smartphones and tablets from the comfort of your home – is here to stay.
NYFW: Milly by Michelle Smith Fall 2012 is Future Perfect via The Recessionista – Great look at Acadaca client Milly’s upcoming Fall 2012 collection.
Pinning The Dot on Pinterest
Another week, another social network. Facebook. Twitter. LinkedIn. Tumblr. Instagram (for iPhone users, sorry Android). The reemergence of MySpace (don’t laugh – over 1 million new registrations). Let’s explore the new social media darling, Pinterest.
Pinterest is a virtual pinboard. “Organize and share things you love” is their tagline and it is that simple. Pinterest allows users to organize and share various things of interest or inspiration on the web. The selected images are known as Pins and they are placed on customized, themed Boards, which can cover any subject matter imaginable. Users have created Boards for mood boards for brands, looks and feels for designers, or references for DIY projects. Interest and subject matter ranges from food/cooking to home improvement/DIY to beauty/fashion and more.
Users’ pinboards are browsable allowing for discover and inspiration with those of similar interest ranging from fashion styling, home decoration, food recipes, or even wedding plans. Pinning is done via the official Pin It Button, a drag-and-drop extension, where you click the button and select the corresponding picture. You simply click an image you like and assign the pin to a Board, add text, and that’s it. There is even an iPhone application available to help you with your Pinning.
The hook of Pinterest is the communal aspect to pinning items onto Boards. Users can search Boards by category. Commenting is available for Pins. You can simply Like Pins or Repin to one of your own boards. In addition, you can follow a board to receive constant updates. Pinterest is integrated with Facebook, so pins are shareable cross-social network.
Some statistics to put Pinterest in perspective:
- Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history
- Nearly 12 million monthly unique visitors. Over 10.4 million registered users. 9 million monthly Facebook-connected users
- The amount of traffic Pinterest sent elsewhere has risen accordingly, becoming a top five referrer for several apparel retailers
- Currently, 97% of Pinterests’ Facebook fans are women.
- 100+ brands are on Pinterest including: Gap, General Electric, Whole Foods, West Elm, Nordstrom, CBS New York, The Wall Street Journal, Today Show, Major League Baseball, Bergdorf Goodman, Michael Kors, American Airlines.
Infographic photo credit: Mashable.com
The marketing potential of Pinterest varies: exposure for your brand on a new network; promoting your own product/brand; an additional connection to your pre-existing social networks (Facebook, Twitter), a new vessel for curation and collaboration with strategic partners as well as brand loyalists.
Currently, Pinterest is making money “appending affiliate links to some pins,” most notably from Amazon, eBay, Target, and other merchants. When someone purchases an item via a click via one of the Pins, creates a commission for Pinterest. How brands can monetize the latest “it” social network beyond branding considerations remains to be seen.
Sources: Mashable.com, SocialMediaToday.com, ReadWriteWeb.com, and Pinterest.com
Ecommerce Industry Roundup – Week of 2/6/12
The news and headlines that grabbed our attention this past week:
Report: Online Payment System Gets $18 Million Investment via Inc. Magazine – San Francisco based e-commerce start-up and online payment system Stripe gains new funding and a high valuation.
How to Follow New York Fashion Week Online via Mashable – The best ways to enjoy the New York fashion festivities online and on your mobile phone. And don’t forget to follow the trending topic #NYFW on Twitter
Personalized eCommerce Is Already Here, You Just Don’t Recognize It via Inc. Magazine – Great piece on the the promise of personalized e-commerce.
Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined via Mashable – Say hello to social media’s new star with the traffic numbers to to prove it.
E-retail sales jump 14% in Q4 via Internet Retailer – Online retail sales increased 14% in the fourth quarter of 2011 and 13% for the full year.
Twitter Brand Page Expansion Plan Continues
The expansion of Twitter’s services continues as the microblogging platform has begun to roll out the second phase of enhanced brand pages to advertisers this month.
Coming on the tails of the introduction of Facebook’s Timeline and Google+’s brand pages, Twitter’s new business service will allow brands to customize and highlight content as well as include e-commerce features integrated into their respective Twitter pages.
A brand page includes a custom header that can serve advertising purposes, a brand logo, advertising messages or calls-to-actions; promoted tweets that live at the head of the timeline; and blown-out sections for @replies and @mentions to help facilitate the brand’s customer service management.
“Enhanced profile pages will continue to roll out to advertising partners, as well as other select partners, charities, media organizations and individuals,” Twitter said in a statement.
McDonalds, HP, Intel, Coca Cola, Dell, Disney, JetBlue, Nike and Paramount Pictures were some of the first 21 brands invited to test out the new platform when first announced in December 2011. AdAge reports that these 21 brands have all committed at least $2 million in ad spending on Twitter in 2012.
Since then, National Public Radio, NBC News, Volkswagen, The Huffington Post, Al Jazeera, Anobii and others have joined the program.
Twitter’s brand pages “will give brand the ability to build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand’s site without actually leaving the Twitter environment.”
The full details are still unknown as the rollout commences. One key factor yet to be revealed is the e-commerce integration and strategy and how Twitter plans on profiting from this initiative. A strong possibility exists that Twitter will receive a percentage from any transactions conducted via their site.
This initiative is expected to alter the way brands interact with their customers and change how Twitter does business. According to Business Insider and Adage, Twitter is asking for a $25,000 commitment to ad purchases in 2012 for the privilege.
Sources: Mashable.com, AdAge, and Business Insider
Ecommerce Industry Roundup – Week of 1/30/12
The headlines that caught our eyes this past week:
The Birth Of An American Giant—Basic Clothing Sold On The Web via TechCrunch – Great spotlight on our newest client and e-commerce project, American Giant.
The Click of Heels: How online shopping is changing the face of fashion via The Vancouver Sun–Insightful look at how online shopping for fashion is no longer about deals. Now, it’s driven by convenience and personalization.
The Right Way to Increase Your Klout Score via Inc Magazine – Klout is a tool that seeks to measure and quantify your online influence and determine your “social media reach.” Follow these tips to increase your personal Klout score.
Managing Your Privacy in a Public Digital World via Adotas – Believe it or not, there was a time when privacy was revered.
eCommerce Lessons From Your Favorite Stores via SpryeStudios –Tips and insights on what we can learn from observing our favorite online stores in action.