Ecommerce News

Ecommerce Industry Roundup – Week of 2/1

Here are the news and headlines that grabbed our attention this past week:

How Top Digital Luxury Brands Create a Premium E-commerce Experience via Digiday:  Luxury stores need to offer a high-end experience that will ultimately end in the customer dropping a few thousand dollars on a new handbag. Online, luxury e-commerce is shouldered into the same playing field as any other retailer, and pixels alone don’t make for a premium experience. How to make a webpage feel luxurious is a challenge high-end designer brands are still trying to figure out.

What luxury looks like in a digital landscape is currently being interpreted by designer brands. Here’s a look at how digitally-savvy luxury brands — Burberry, Hermès and Louis Vuitton — are building a premium online experience.

5 Signs of Conversion Leaks on E-commerce Sites via Practical Ecommerce:  Conversion is critical for e-commerce merchants. Most retailers hover around a 2 percent conversion rate. Many of the techniques to improve conversion focus on the checkout flow. While checkout should be the priority, there are five other areas of an e-commerce site that can hurt conversion, too.

Six of Our Favorite Data Visualization Tools via ClickZ:  Even the most junior of marketers knows that data is key to revealing powerful insights that can be used to make better business decisions.

But with so much data around, it can all become somewhat confusing. What does it all mean? What points should I be looking at? How can I compare it all?

These six data visualization tools can enable you to simplify your mountains of information and present in an easy and people-friendly format. And the good news is that three of these tools do not require any coding skills.

Reviving Sluggish Sales with Email Personalization via ClickZ:  In case you missed it, batch-and-blast is on its last legs as an e-commerce strategy. If your email is one of hundreds in a shopper’s inbox, chances are it is getting ignored. The way to grab a shopper’s attention is through personalization driven by segmentation.

By using personalization in the emails that are sent, research has shown that retail marketers can grow their consumer base and ultimately increase e-commerce revenue generated from email by up to 66 percent in the first six months.

Ecommerce Industry Roundup – Week of 1/25

Here are the news and headlines that grabbed our attention this past week:

What’s The Difference Between UX and UI? via ClickZ:  User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so much. The best description we’ve ever heard is that user experience (UX) is what happens when you ride a horse, while user interface (UI) refers to the reins, stirrups and saddle. In other words, the things that make the experience possible and hopefully, seamless.

The 3 Most Important Social Commerce Functions Explained via Practical Ecommerce:  Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of their online time, across devices, on social channels.

Not surprisingly, the rate of ecommerce growth from social shopping is outstripping the overall growth rate for ecommerce in the U.S. by about 10 percent, according to the latest Internet Retail Social Media 500 report.

Practical Ecommerce explores specific functions that are most important to social commerce: social rewards, purchase sharing, and refer-a-friend.

Marketers To Implement Email and Facebook Buy Buttons in 2016 via VentureBeat:  Marketers have been making forays into social integration for many years now. And many have experimented with adding direct buy buttons within digital marketing campaigns, a feature that helped define the mobile payment landscape in 2015.

In a new study commissioned by Campaigner (the email marketing brand of j2 Global), it would seem those early experiments are not only paying off, but being expanded on.

The survey, which sampled 506 email marketers, showed that 36 percent of respondents report an increase in sales from buy button integration so far.

Looking to the year ahead, the results indicate an even higher emphasis in 2016, with close to 60 percent more marketers projected to utilize buy buttons this coming year. In 2015, only 22 percent of marketers implemented buy buttons.

And the channels these marketers will focus on this year? Email and Facebook.

LinkNYC’s Free Gigabit WiFi is Here, And It Is Glorious via Engadget:  New York City’s first set of public, gigabit wifi hotspots have opened to the public and they are insanely fast. How fast? Fast enough that Starbucks’ free internet is about to get killed.

The 9.5-foot-tall rectangles, which are replacing the city’s pay phones, feature USB outlets for charging your devices (actual charger not included), city maps, 911 emergency access, and video calls to anywhere in the country. And, of course, wi-fi.

The fine folks at Engadget did a test on the corner of 15th and Third Avenue and had download speeds of 280 Mbps and upload speeds of 317 Mbps. To put it in perspective, that’s around ten times the speed of the average American home internet connection (which now sits at 31 Mbps). And to top it all off, LinkNYC doesn’t cost you a thing. Looks like we might be hosting the next Acadaca #SmartCommerce meeting on a NYC street corner…

Ecommerce Industry Roundup – Week of 1/18

Here are the news and headlines that grabbed our attention this past week:

Why E-commerce Brands Need Native Apps via ClickZ:  For e-commerce companies, having a mobile website is a non-negotiable requirement. Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. The real question is whether or not they should have a native app to extend their web experience, or if a browser-based app will suffice. Many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.

6 E-Commerce Startups to Watch in 2016  via Huffington Post:  Consumerism is continuously on the rise, creating the perfect playground for all business-minded individuals looking to make a claim in the multibillion-dollar ecommerce industry. More than that, 2016 is the consolidation of the mobile era, which suits ecommerce companies very well. It is predicted that in the next two years 50 percent of all consumers will be making transactions using their mobile devices. To prepare for this, many ecommerce startups are building their business models on mobile apps with top-notch user experience designs.

While there are many companies that are already in the race, there are a few startups that you should keep an eye on in 2016

How Retailers Can Use Video for Their E-commerce Sites via ClickZ:  Video can help brands increase sales, conversions, and promotion, but few retailers know how to take full advantage of video to scale their business.

Despite the increasing popularity, brands seem to lack confidence in producing their own video content. A recent study noted that 46 percent of marketers surveyed found creating compelling content as a primary obstacle for video marketing. This was followed by lack of budget (41 percent), difficulty attributing return on investment to video (36 percent), lack of in-house resources (34 percent), and lack of effective strategy (28 percent).

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.

20 Mobile Commerce Terms You May Not Know, But Probably Should via ClickZ:  Mobile commerce is growing and is estimated to reach $142 billion this year compared to $115 billion in 2015. So in case you were wondering – it’s not going anywhere anytime soon.

To make sure that you know what you’re talking about, the fine folks at ClickZ.com have gathered together some of the more popular terms, allowing you (and us) to look like an “m-com” guru in front of all of your marketing chums.

Ecommerce Industry Roundup – Week of 1/11

Here are the news and headlines that grabbed our attention this past week:

9 Musts for a Competitive Edge in 2016 for Ecommerce via Practical Ecommerce:  While big brick-and-mortar retailers are embracing shoppers that scan in-store products by providing better pricing and more details, smaller ecommerce businesses can help online shoppers in unique ways. Here are nine things ecommerce companies must implement this year to harness the power of selling online.

How Retailers Are Using Mobile Messaging to Change the Way We Shop via Fashionista:  E-commerce has made some major technological strides in 2015, but one area in which there’s definitely room for improvement is customer service. The majority of online stores still filter you through a list of FAQs before asking you to fill out a form, eventually sending some sort of automated response to your email inbox, and still making you wait 24 hours before anyone gets in touch. If you haven’t actually made the purchase yet… well, you might just never bother.

Fortunately, some retailers are trying to streamline that experience, inventing a new way for us to shop in the process. What all this means is that 2016 will likely be the year that retailers get much savvier about how to communicate with us via instant messages and/or text.

Do ‘Digital Flagships’ Deliver? via Business of Fashion:  Fashion brands must deliver an online shopping experience as luxurious as their physical flagships. Digital opens up one of the most promising frontiers for growth for luxury goods brands. But the quality of the online shopping experience is crucial: consumers must feel that their online experience is at least as good as their in-store reception. Brand image is at stake. As such, the laggards should take heed of what Kering CEO Francois-Henri Pinault has to say: “If what you do online is perceived to be not as luxurious as what you do offline, you have a problem.”

 

Ecommerce Industry Roundup – Week of 1/4

Here are the news and headlines that grabbed our attention this past week:

5 Ways Ecommerce Will Change in 2016 via VentureBeat:  From mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 hold? Based on emerging technologies and industry trends, VentureBeat gives us five predictions we see changing ecommerce in the coming year.

How the Buy Button Defined Mobile Payments in 2015 via VentureBeat:  2015 was a big year for mobile commerce. More people than ever are turning to their smartphones to discover products and make purchases. Sales on mobile devices are expected to top $100 billion this year, with mobile commerce comprising nearly a third of all ecommerce transactions.

In particular, two innovations stand out as having pushed the digital-shopping experience forward in 2015: the buy button and one-touch payments.

Content Marketing Lessons from ‘Star Wars: The Force Awakens’ via Practical Ecommerce:  The most recent Star Wars film can teach content marketers a lesson or two about how to make content successful, including reusing good material, answering and encouraging questions, and making content easy and fun to share.

While there is a lot that could be written about this popular film and its plot, Practical Ecommerce gives us four lessons that content marketers can draw from this latest space opera to apply to their ecommerce strategy.

Why Companies Are Opting for Simpler Website Privacy Policies via The Wall Street Journal:  In 2012, researchers calculated it would take 25 days to read all the densely worded privacy policies an average Internet user had agreed to. Nearly four years later, some publishers of websites and apps are favoring plain English over legalese – with mixed results.

Among others, Facebook, Fitbit, Pinterest, Reddit, Spotify, and Samsung have made efforts to present reader-friendly privacy policies. Some made the changes proactively, others under pressure.