Ecommerce News

Ecommerce Industry Roundup – Week of 3/7

Here are the news and headlines that grabbed our attention this past week:

3 E-Commerce Must Haves for 2016 via Huffington Post:  We are two months into 2016, how prepared are you for the year ahead? Whether you are new to the online retail world or a seasoned professional, there’s no such thing as doing too much to increase your sales. The Huffington Post gives us a few tools to be essential for a conversion fueled 2016.

Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In E-commerce via Smashing Magazine:  What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling?

Pagination is still the most popular way to load new items on a website because it ships by default in almost every single e-commerce platform. However, recent usability test sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. Infinite scrolling has been found to be downright harmful to usability — in particular, for search results and on mobile. However, it’s not black and white, because the performance of each method varies according to the context of the page.

Find out the latest usability research findings for both “Load more” buttons, infinite scrolling and pagination, including for both mobile and desktop. Discover how search results need to be implemented differently from category navigation, along with several pitfalls with implementation and examples from leading e-commerce websites.

31 Things We Need To See On Your E-commerce Product Page via Econsultancy:  The features you need to add to product pages will vary according to the type of e-commerce site. Econsultancy features a checklist that contains some of the more common elements that customers are looking for on e-commerce product pages, as well as some more advanced features that can enhance the experience.

The Instagram Effect: How The Platform Drives Decisions at Fashion Brands via Digiday:  In fashion, Instagram has become the top social platform where users engage with brands. A recent report on New York Fashion Week found that Instagram far and away drove the most engagements (likes, comments and shares) on social media. Of the 13 million total interactions during NYFW fall 2016, 97 percent took place on Instagram, with 2 percent on Facebook and 1 percent on Twitter.

As a result, fashion retailers are increasingly using the platform as more than a place to amass followers and likes. It has become a rich vein of consumer and industry information, helping to conceptualize production design, engage with customers, drive e-commerce, and determine where advertising and content marketing resources should go.

Ecommerce Industry Roundup – Week of 2/29

Here are the news and headlines that grabbed our attention this past week:

What HTML5 Means for E-commerce Merchants via Practical Ecommerce: What is one thing all ecommerce stores have in common? They use HTML. In fact, just about every website uses HTML. That means when an update to HTML comes out, it has far-reaching effects.

HTML5 has generated a lot of buzz. But remember, it’s just an update of the HTML4 specifications that have been in use since 1997. Elements were added, elements were taken away, and rules were clarified.

The new elements are what drive HTML5’s popularity. Some of the elements are powerful, especially for dynamic websites like e-commerce stores.

4 Best Ways to Seamlessly Infuse Content Into E-commerce via Multichannel Merchant: Over the last decade, e-commerce has continued to grow at a steady pace, consistently increasing its share of total retail sales in the US. That steady growth doesn’t even account for the explosion of e-commerce in burgeoning global markets.

Since e-commerce became a viable and preferred purchasing channel for consumers, the role of content in e-commerce has changed. But, what hasn’t changed is the fact that content still has an important role in e-commerce.

Content marketing should not be a separate entity from a brand’s e-commerce channels. If you want your content to do what it’s supposed to do—i.e. help drive sales—you must infuse it into your e-commerce platform, and vice versa. Cross platform integration of -commerce and content marketing align your messaging, boost your reach, and increase engagement. Here’s how you can integrate e-commerce with content.

What Are Sticky E-commerce Elements? via Econsultancy:  Sticky or fixed e-commerce elements are the features that appear to follow you down the page as you scroll. They’re an established tactic to improve ecommerce UX. Here are seven examples of sticky e-commerce that you can implement on your website.

Google Aborts Comparison Shopping Platform After Just One Year via The Drum:  Google is to abandon its efforts to establish a price comparison platform for credit cards, vehicle insurance and mortgages after just one year following a tepid consumer response.

Google Compare marked a conscious bid by Alphabet to harness its sprawling operations to offer customized shopping and financial service tools but the idea failed to gain much traction in a competitive marketplace.

Ecommerce Industry Roundup – Week of 2/22

Here are the news and headlines that grabbed our attention this past week:

U.S. E-commerce Grows 14.6% in 2015 via Internet Retailer: Online sales accounted for more than half of total retail sales growth in 2015, according to data released from the U.S. Commerce Department. When factoring out items not normally bought online such as fuel and automobiles, e-commerce accounted for all of retail sales growth and then some.

E-commerce sales remained strong in 2015 as web sales totaled $341.7 billion for the year, a 14.6% increase over 2014’s $298.3 billion.

Can Snapchat Turn Discovery Know-how Into Mcommerce Prowess? via Mobile Commerce Daily: Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media application into a one-stop platform for consumers, if it gets retargeting right.

The app is positioning itself to become an all-inclusive content and commerce destination, but Snapchat will need to deliver data on how to also re-target consumers on mobile elsewhere to become a full fledged commerce platform.

The Discover platform on Snapchat currently features a variety of news and entertainment providers with an in-app native version of their content. Snapchat is relying on a content-driven first launch for its new commerce angle, which is likely to be a successful strategy for the platform. Users expect a content-driven experience on the app, which means it likely will not push consumers away but instead excite them.

2016 Ecommerce Marketing Checklist via Practical Ecommerce: Ecommerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year’s best campaigns might not work this year. Business owners and marketers should therefore look for the tactics and the activities that will drive the company toward success this year and, perhaps, next.

Past ecommerce marketing checklist have focused on technologies like microdata and strategies like automating email messages. This year, the priorities focus on planning and getting more organized.

Why Buy Buttons Haven’t Taken Off… Yet via ClickZ: In battle of the buy buttons last year, Facebook, Google, Pinterest, Twitter and Instagram have all developed buy buttons as an ecommerce solution. Twitter has integrated a “Buy now” call-to-action into its tweet feed.

While it is a no-brainer for major digital marketing platforms to develop their own buy buttons as a response to the intersection of social media and commerce, retailers are not yet buying into this technology.

Find out two major reasons why buy buttons may be ahead of their time.

Ecommerce Industry Roundup – Week of 2/15

Here are the news and headlines that grabbed our attention this past week:

Instagram Now Lets You Switch Between Multiple Accounts via The Verge:  Instagram has announced that it’s officially launching multi-account support inside the photo sharing social app. Now, users can maintain more than one account on the same device.

The process is pretty simple. You add new accounts from the settings menu, and once that’s done, just tap your username at the top of your profile to move between them. Your profile photo will be placed more prominently throughout the app so that you never lose track of which account is active. Instagram first tested account switching on Android in November, with iOS following a couple months later.

Only 32 Percent Of Emails Were Opened On Desktop PCs In 2015 via Marketing Land:  It’s official – mobile devices dominate email openings. Based on analysis of more than six billion emails over the course of 2015, only 32 percent of email was opened on PCs in 2015, while 68 percent was opened on mobile devices. Of that 68 percent, tablet opens comprised about 16 percent.

One interesting observation is the big discrepancy between mobile device market share and email opens. Android OS tablets and smartphones represent 53 percent of US mobile devices, but they combined for only 11 percent of all email opens and a slightly larger share of mobile opens. By comparison, iOS devices drove 56 percent of all opens, roughly five times the opens on Android devices.

Despite the fact that most emails were opened on mobile devices (68 percent), most conversions (53 percent) still took place on PCs. The exception to that was in Q4 2015 for retail marketers, when mobile conversions surged.

3 Things People Hate About Shopping On Mobile Websites via Footwear News:  Online shopping has become the preferred method for many Americans, and the proof is everywhere. Just this past holiday season, shopping malls felt the sting as shoppers skipped store lines and took the online route to meet their holiday needs.

As more and more retailers feel the pressure to take their businesses to the digital realm, they are finding that mobile commerce is a major part of the equation.

But that mobile boom is not without its challenges. Footwear News reveals several things online shoppers hate about shopping on mobile devices.

Instagram Starts Rolling Out View Counts for Videos via VentureBeat:  Ever since Instagram’s launch, one of the most common feedback metrics has been “liking” a photo, which carried over to the introduction of videos. However, in an effort to provide a better engagement measurement to content creators, specifically the “Instagram stars,” but also brands eager to leverage the photo-sharing app, Instagram has announced that it’s launching video view counts.

Ecommerce Industry Roundup – Week of 2/8

Here are the news and headlines that grabbed our attention this past week:

More E-Commerce Brands Are Turning to Television Ads  via Adweek:  Amazon, Apartments.com and online lender SoFi all aired their first Super Bowl ad buys this year, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users based on what they’re searching for at that moment?

Here’s the Problem With Trendy E-Commerce Businesses via Fortune:  It’s hard to name a category of startups that has struggled to produce big, billion-dollar exits more than e-commerce. Competing with Amazon isn’t easy, it turns out, and aspiring Davids have turned to ever more novel strategies to differentiate themselves from Goliath. The problem? Like anything trendy, each new twist on the e-commerce model eventually goes out of style.

2012 brought the great subscription commerce wave followed by “content and commerce” which has given way to a “ClassPass for X” model, a trend that combines monthly subscription fees with experiences. All of these recent e-commerce models are descendants of the mother of all retail fads: flash sales.

Common Web Accessibility Problems on Leading Ecommerce Sites via Practical Ecommerce:  From missing alternative text to redundancy, several of the Internet’s leading ecommerce sites have potential web accessibility problems, which might make it difficult for shoppers with disabilities.

In the absence of clear and specific U.S. government regulation and guidance, 2016 may see an increase in the number of lawsuits filed against ecommerce sites for perceived web accessibility failures. To make the point, a Bloomberg report published last November stated that there had been more than 40 web accessibility lawsuits filed against American companies in 2015.

Online retailers certainly do not want to turn away consumers or even make it more difficult for them to shop. On the contrary, most ecommerce companies work hard to remove barriers in the path to purchase. But web accessibility is not a perfect science.