Ecommerce News

Ecommerce Industry Roundup – Week of 5/9

Here are the news and headlines that grabbed our attention this past week:

Snapchat moves into ecommerce: what you need to know via ClickZ: 
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce.

As users are now watching 10 billion videos a day on Snapchat, up from 8 billion in February, it is indicated that people love consuming content through the popular platform.

The Pros and Cons of the Bonobos Ecommerce Model via HubSpot: 

Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it.

Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? Let’s examine the pros and cons of their guide shop sales model.

Understanding the mobile customer journey and user journey; use cases and user stories via ClickZ: 

Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions. One of the best (or worst) examples of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc.

Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of focusing attention on the customer and understanding how they use their mobile devices to get things done.

The ABCs of Compelling Visual Ads [Infographic] via HubSpot: 

This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable … the list goes on.

Ecommerce Industry Roundup – Week of 5/2

Here are the news and headlines that grabbed our attention this past week:

Eight predictions about the future of big datavia ClickZ: 
Real-time data, data from connected everything, actionable vs. big… where is all this big data heading, and what should marketers be aware of this year?

Nothing has changed the advertising landscape as much as the rise of ad tech and big data. Massive advances in technology have allowed us to target consumers with extreme precision in near real time.

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty via HubSpot: 

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?

A recent study asked hotel guests to rate how appreciated they felt upon receiving acknowledgment from the hotel. Part of the guests received a sincere thank you note, while the other part received $0.05 (yes, five cents). The recipients were to rate their feelings on a scale of one to seven. Those who received a verbal thank you ranked their feelings of appreciation at 5.6, while those who received the small monetary gift said they ranked the gesture of appreciation at 4.4.

Snapchat doubles daily video views to 10bn in a year via The Drum: 

Snapchat has doubled the number of daily video views on its service to 10bn in under a year, a figure which has risen from 8bn in February and just 4bn last May.

This exponential growth represents a 150 per cent increase in less than a year and has seen the service overtake Facebook in the video view stakes which managed just 8bn views in November using comparable metrics.

Snapchat limits its videos to 10 second’s duration but users can get round this limitation by threading together multiple clips to create a ‘snap storm’ – helping to inflate view counts.

Yoox Net-a-Porter Sells Stake to Middle East Retail Giant via The New York Times: 

Yoox Net-a-Porter, an e-commerce group that calls itself the “world’s biggest luxury fashion store,” is setting its sights on the Middle East, selling a 100 million-euro stake to Alabbar Enterprises, the Dubai, United Arab Emirates-based owner of Emaar Properties, which includes the Dubai Mall, the world’s most-visited luxury shopping mall.

“The world’s biggest online retailer is joining forces with the world’s biggest brick-and-mortar retailer,” Federico Marchetti, chief executive of Yoox Net-a-Porter, said in a call from Milan.

Ecommerce Industry Roundup – Week of 3/28

Here are the news and headlines that grabbed our attention this past week:

How E-commerce Brands Use Instagram To Reach Their Goals via ClickZ:  Instagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with its recent business evolution. With a highly engaged community of more than 400 million users and a powerful creative context, brands enjoy its popularity, but also its effectiveness.

Instagram is ideal for e-commerce brands, as it blends the creative and high-quality environment with the engaged audience that uses the social network as a source of inspiration, but also as the first step to their next purchasing decision.

Instagram has the highest browser-to-shopper conversion rate of all the social networks, while users are also more willing to interact with brands comparing to other platforms. It’s the creativity, the passionate community, the easy and direct mobile access, along with the crucial support from Facebook that helped to make Instagram popular, making it today one of the most important social platforms, especially for e-commerce brands that want to reach new prospects, with the ultimate goal of converting them into loyal customers.

How to Help E-commerce Customers Avoid Buyers’ Remorse via HubSpot:  Part of running a successful e-commerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure.

Choice paradox is that pesky psychological hangup that occurs when buyers have too many options available. Maybe those options aren’t all available from just one online store, either. With your products and those of your competitors, buyers can get overwhelmed.

In some cases, those buyers just won’t make a choice at all. They’ll experience choice paralysis and never end up making a purchase. You can help a buyer avoid this particular situation, but again, since your company isn’t the only one selling similar products, there is no way to guarantee buyers won’t still struggle with their choice.

Google Set To Launch YouTube Connect Livestreaming Service To Take on Periscope via The Drum:  Google is poised to take on Twitter’s livestreaming app Periscope with the launch of its very own real-time video platform YouTube Connect.

The internet giant has been quietly developing the product in the background, as it looks to double down on live video, according to a report from VentureBeat. YouTube Connect will be available for Apple and Android users and will allow people to link up their streams with their Google and YouTube accounts. Additionally, it will offer chat and tagging features as well as a ‘news feed’ style section featuring the latest clips from connections and channels an individual has subscribed to.

The Fitness Store Challenging Lululemon With $400 Yoga Pants via The New York Times: Learn more about Acadaca client Bandier, a two-year-old retail brand that specializes in high-end activewear for women seeking $400 yoga pants and other fashionable alternatives to giants like Lululemon and Athleta.

Ecommerce Industry Roundup – Week of 3/21

Here are the news and headlines that grabbed our attention this past week:

How Fashion E-Commerce Brands Use Mobile Marketing Personalization via Business 2 Community: It’s not enough in 2016 for e-commerce companies to have an app that’s a direct replica of their website. E-Commerce brands that are winning the battle of in-app purchases right now are creating a personalized experience for users that they not only enjoy using, but want to share with others. Explore how a few of the leaders in mobile marketing personalization like Gilt, JackThreads, Polyvore and SheIn are not only making a killing in sales, but are also some of the top ranked mobile apps because of their customized user experience.

Swipe Right To Buy: E-Commerce Apps Take Design Cues from Tinder  via Digiday: There’s no guarantee you’ll have a good dating experience on Tinder, but there’s a chance you’ll find a good match on e-commerce apps that share the same interface.

Swipe right if you like an item. Swipe left to take a pass. The simple swipe-yes-or-no design has been widely adopted by mobile apps that offer everything from fashion discovery to grocery shopping. And while it’s unclear if “Tinder for E-commerce” will become a broader mobile user interface standard, there are many designs that retailers can take advantage of.

How Can E-retailers Battle Abandoned Shopping Carts? via Internet Retailer:  Online retailers wage a constant fight to keep shoppers from abandoning their carts, but the tools they use vary widely.Abandoned shopping carts occur when a consumer places merchandise in an online cart and then leaves the site without completing the purchase.

There are four primary techniques for fighting abandoned carts, but not all retailers use these tools and certainly not to the same degree. This study on examined 60 of the top online retailers in the United Kingdom, based on website traffic, and details which methods were most effective.

20 Helpful Plugins for a WordPress Blog for E-commerce via Practical Ecommerce: Writing a blog can be a good way of providing your shoppers with useful product information while also establishing your expertise.

Practical Ecommerce gives us a list of helpful plugins to customize a WordPress blog. There are plugins to manage your content, improve your site speed, optimize your pages, engage your readers, and add e-commerce solutions.

Ecommerce Industry Roundup – Week of 3/13

Here are the news and headlines that grabbed our attention this past week:

Why Is the Simple Buy Button So Hard to Implement? via Social Times:  Buy buttons can unlock products from a retailer’s catalog, placing them directly on mobile apps, social platforms, mobile web and consumers’ devices themselves. The buttons challenge the notion of the app as a final destination and argue that any mobile real estate can now be “shoppable.” But there’s work to be done before buy buttons can truly become retail’s Holy Grail, as several pieces of the puzzle still need to fall into place in order for buy buttons to take off and deliver on their promise.

What’s the allure of the buy button? Many believe it will help relieve one of the biggest challenges of online shopping, shopping cart abandonment. Millions of products never made the transition from shopping cart to checkout in e-commerce this year. The drop-offs on mobile web are dire, owing primarily to multi-step checkouts. Shopping apps are a viable proposition, but with consumers spending only 5 percent of their time in-app, according to Forrester, the odds of completing a sale on a mobile device are lower than retailers imagine. Beyond the large retailers and e-tailers, smaller and more niche players struggle to finance and promote a shopping app.

What Is X-commerce and Why Should Marketers Care? via ClickZ:  Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.

What is xcommerce? It’s a good question. A quick Google search doesn’t bring up a lot. X-commerce is defined as the increasingly innovative and complex business models of changing consumer-purchasing behavior over and above traditional e-commerce models.

It covers on-demand services (ODS), sharing economy services, online to offline (O2O), social commerce, content commerce, new payment and logistics systems, and customer experience.

Amazon To Trial a Shoppable Live Fashion Show via The Drum:  Amazon rolled out its first ever shoppable live-stream this past week in a show called Style Code Live. With the move, the etailer has adopted the a QVC-like style shopping channel.

The live show was hosted by MTV’s Lyndsey Rodrigues, ABC’s Rachel Smith, and CBS’s Frankie Grande, in addition to a rotation of special guests. The show featured live chat and was shoppable via a gallery below the video.

15 Ways Psychology Can Boost E-commerce Sales via ClickZ:  It’s not always easy for an e-commerce business to gain new customers, especially when it’s struggling to understand the needs of its audience.

Learning more about the purchasing habits of the consumers, along with the psychology that makes them buy a product, may be very helpful and effective for every business looking to increase its sales.

ClickZ gives us some insight into what makes a customer buy a specific product with no second thought and how does a brand affect the purchasing decision through psychological triggers.