Ecommerce Industry Roundup – Week of 8/22
Here are the news and headlines that grabbed our attention this past week:
Why context is king in m-commerce design via ClickZ:
Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs.
But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, converting to mobile web shoppers with the same success as PC shoppers.
Marketers have high hopes for automated content via Search Engine Watch:
Given the difficulties companies face in producing content, it’s probably not a surprise that according to a study conducted by Forrester Research on behalf of cognitive content platform provider Persado, a growing number of senior marketers in the US and Europe have high hopes for automated content production.
Three-quarters of those Forrester polled believe that automated content creation will make it easier “to maintain and update content,” a logical expectation.
More than half (56%) expect that automating content creation will give them the ability to produce content that is modular and can be assembled dynamically, while nearly half (47%) see automated content as a means to adjust and respond in real time.
Google Expands ‘Post Directly to Search Results’ Feature to More Small Businesses via Search Engine Journal:
Early on in the 2016 US Presidential race, Google introduced a feature which allowed candidates to publish messages directly to the front page of search results. In March 2016, Google was spotted testing this feature with a limited number of small businesses.
Now, Google has confirmed to Mike Blumenthal that the test is being expanded from “tens” of small businesses to “thousands”. In addition, the test is expanding beyond the US to include Brazil and India. According to Blumenthal, this was confirmed by the Google My Business team during a Google Hangout.
The yet-to-be-named feature gives small businesses the ability to create cards with short messages in search results that are presented in a similar way to how Google presents AMP carousels. When the business’s name is searched for, the most recent messages from that business will appear on the front page of search results.
The biggest challenge for ecommerce businesses is how to convert visitors into customers. One of the best ways, assuming that you are providing great products or services that people want, is to ensure that people visiting your site can quickly and easily find what they are looking for – and then are able to buy it quickly and easily.
So how can online businesses make the customer journey as pleasant and rewarding as possible? Following are 10 tips from ecommerce business owners and user experience (UX) pros.