Ecommerce Industry Roundup – Week of 8/8

Here are the news and headlines that grabbed our attention this past week:

Smartphones Overtake Computers as Top E-Commerce Traffic Source via Bloomberg: 

For retailers at least, the most important screens are now the small ones.
Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired by Inc. this month, projects that number will continue to increase, with phones accounting for 60 percent of e-commerce visits by the end of next year.

23 clever uses for colour in ecommerce UX via Econsultancy: 

Colour plays an important part in web design and ecommerce.

From little UX quirks and best practice, to stylish branding and aesthetics, Econsultancy rounded up 23 uses for colour in ecommerce, including examples from Virgin Airlines and ASOS.

Why retailers still struggle with omnichannel—and how they can conquer the challenge via Retail Dive: 

Shoppers want it all, and they want it now. They want to shop seamlessly across devices, anywhere and anytime. They want online visibility into product inventory, store-based fulfillment of web orders and a range of delivery and pickup options. They want personalized offers when they’re in stores, and additional incentives when they’re nearby. And because they no longer see any distinction between the online and offline retail realms, they want merchants to see the world the exact same way.

Retailers are racing to keep pace, investing in personnel, processes and technology in order to meet the heightened expectations of the omnichannel age. Based on the findings of a survey of more than 250 store managers published earlier this year by JDA Software Group, 62% of U.S. merchants now connect their brick-and-mortar stores to their desktop and mobile experiences to offer consumers an evolving range of services.

Report: Facebook dominates social ad spend and this is just the beginning via ClickZ: 
Facebook will take the lion’s share – more than two thirds – of global ad revenues for social sites this year.

Total global social networking ad spend is predicted to hit US$32.97 billion this year. Facebook will account for 67.9% of that ($22.37 billion), followed by Twitter at 7.9%, according to eMarketer.

Of Facebook’s ad revenues, more than half ($12.08 billion) will come from outside the U.S.