Ecommerce Industry Roundup – Week of 5/9

Here are the news and headlines that grabbed our attention this past week:

Snapchat moves into ecommerce: what you need to know via ClickZ: 
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce.

As users are now watching 10 billion videos a day on Snapchat, up from 8 billion in February, it is indicated that people love consuming content through the popular platform.

The Pros and Cons of the Bonobos Ecommerce Model via HubSpot: 

Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it.

Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? Let’s examine the pros and cons of their guide shop sales model.

Understanding the mobile customer journey and user journey; use cases and user stories via ClickZ: 

Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions. One of the best (or worst) examples of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc.

Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of focusing attention on the customer and understanding how they use their mobile devices to get things done.

The ABCs of Compelling Visual Ads [Infographic] via HubSpot: 

This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable … the list goes on.