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Ecommerce Industry Roundup – Week of 5/23

Here are the news and headlines that grabbed our attention this past week:

Google launches Firebase Analytics for mobile apps via SearchEngineWatch: 
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference.

Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Realtime Database, User Authentication and Hosting.

However, based on app developer feedback, Firebase is adding more tools to help developers improve app quality and the acquisition and engagement of app users. It is also introducing new monetization tools.

Google launches Google Assistant to take on Siri and Alexa via Mashable: 
Look out SIRI. Step aside Alexa, Google has its own voice-based digital assistant: Google Assistant.

While it lacks a proper or even pretty name, this could be the mother of all voice-activated assistants.

“Our ability to do conversational understanding is far ahead of what other assistants can do,” said Google CEO Sundar Pichai, who announced the new assistant from the Google I/O 2016 developers conference keynote stage on Wednesday. He noted that 20% of all Google searches are accomplished via voice.

Google Search Console now lets you group your sites together with property sets via SearchEngineLand: 
Google announced that you can now group together multiple properties within the Google Search Console, so you can get aggregate data in the Search Analytics report.

The main purpose is because Google Search Console has always reported Search Analytics data — such as impressions, clicks and CTR — on a property-by-property basis. And since each property had to be added individually — such as the HTTP vs. HTTPS version of your site or the WWW vs. the non-WWW version, your apps and so on — there was no quick way to get a snapshot of the whole site in one report.

With Google Search Console Sets, you can now create sets of and then see all the Search Analytics data for that one set in one single report.

Checkout best practice 101: trust and security: via ClickZ: 
It’s essential that customers feel they can trust a website with their credit card, but how can retailers build trust during checkout?

Logos can still be worth using, and are perhaps even more important for new sites, or those that may be unfamiliar to shoppers. However, it’s about all-round trust and retailers need to do more than just displaying logos.