Ecommerce Industry Roundup – Week of 5/2
Here are the news and headlines that grabbed our attention this past week:
Eight predictions about the future of big datavia ClickZ:
Real-time data, data from connected everything, actionable vs. big… where is all this big data heading, and what should marketers be aware of this year?
Nothing has changed the advertising landscape as much as the rise of ad tech and big data. Massive advances in technology have allowed us to target consumers with extreme precision in near real time.
Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?
A recent study asked hotel guests to rate how appreciated they felt upon receiving acknowledgment from the hotel. Part of the guests received a sincere thank you note, while the other part received $0.05 (yes, five cents). The recipients were to rate their feelings on a scale of one to seven. Those who received a verbal thank you ranked their feelings of appreciation at 5.6, while those who received the small monetary gift said they ranked the gesture of appreciation at 4.4.
Snapchat doubles daily video views to 10bn in a year via The Drum:
Snapchat has doubled the number of daily video views on its service to 10bn in under a year, a figure which has risen from 8bn in February and just 4bn last May.
This exponential growth represents a 150 per cent increase in less than a year and has seen the service overtake Facebook in the video view stakes which managed just 8bn views in November using comparable metrics.
Snapchat limits its videos to 10 second’s duration but users can get round this limitation by threading together multiple clips to create a ‘snap storm’ – helping to inflate view counts.
Yoox Net-a-Porter Sells Stake to Middle East Retail Giant via The New York Times:
Yoox Net-a-Porter, an e-commerce group that calls itself the “world’s biggest luxury fashion store,” is setting its sights on the Middle East, selling a 100 million-euro stake to Alabbar Enterprises, the Dubai, United Arab Emirates-based owner of Emaar Properties, which includes the Dubai Mall, the world’s most-visited luxury shopping mall.
“The world’s biggest online retailer is joining forces with the world’s biggest brick-and-mortar retailer,” Federico Marchetti, chief executive of Yoox Net-a-Porter, said in a call from Milan.