Software & Database Development

Regardless of the engagement, customer database architecture, development, maintenance, and data access is an integral part of the work we do. We have direct experience in manipulating and utilizing data in all facets of direct contact marketing, including, but not limited to, direct mail, email, and telemarketing.

Technology Experience:

  • Linux and .NET platforms
  • Java, C, C#, JavaScript, PHP, Perl languages
  • MySQL, PostgreSQL, SQL Server, Oracle, and Sybase databases

Extensive experience with full-scale software and database development projects:

  • Automating Data Entry Processes
  • Profiling/Modeling, Segmentation Analysis
  • Data Validation: Value, Distribution and Relationship
  • Data Cleansing: Address Standardization, NCOA
  • Duplication Identification
  • Delivery Point Verification
  • News RSS Feeds and Site News
  • Data Integration (from multiple internal and external sources)
  • Data Enhancement (Demographics, Segmentation, Firmographic, etc)

Key essential data functions we have been charged with include:

  • Address processing and data manipulation
  • Data Integration
  • Campaign Tracking, including customer touch-point history
  • List Suppression
  • Data Enhancements
  • Hardware and Internal Infrastructure