Services

At Acadaca, we view your website and online marketing efforts as your most powerful means to cultivate a meaningful dialogue and relationship with your customers and prospects. We wrap our development efforts around your customers' needs first, and follow through on our promise to help you connect with and retain your customers via industry-leading technology and techniques.

From online advertising to full-scale web development, Acadaca is uniquely equipped to provide your company with an end-to-end solution for establishing and growing a successful Internet presence, including all of the tools and knowledge you need to succeed in today's hyper-competitive online marketplace.


Acadaca partners with industry leaders to offer the following services:



Search Engine Optimization

Natural Listings are those search results that appear in the center of the results page and are considered very high quality due to the lack of perceived commercialism. Many users seem to know this, hence the extra credibility those results are given. Search Engine Optimization is the means to improve your organization's natural search engine rank.

Acadaca uses proven search engine placement techniques to obtain more top positions for the pages of your organization's website. Our cutting-edge strategies, proprietary tools and established partnerships with the biggest names in the SEO industry give Acadaca, and our clients, a true and measurable edge. Acadaca has spent years designing and refining our toolsets and processes to consistently deliver increased quality traffic equals, conversions and sales, a better bottom line, and dramatic ROI on your Internet marketing investment.

We offer several SEO packages that can work within any marketing agenda or budget and allow our clients to grow within their comfort zone. We find that the results we produce speak for themselves, and our clients appreciate the straightforward approach and results-focused analysis we consistently deliver.

International Search Engine Optimization

While the Internet allows your company to reach a global audience unimaginable just a few years ago, there are many challenges involved with reaching and selling to various audiences in different cultures around the world. Accurate interpretation and country-specific tools are needed to communicating effectively with your target audiences. When done right, International Search Engine Optimization can lead to increased brand recognition and more sales, but first you need to understand foreign search engines, and foreign searchers. Acadaca has experience in launching international campaigns and can deliver targeted visitors to your site no matter where they are located on the globe.

Paid Campaign Management

With paid listings, a company can literally achieve top rank overnight. Rather than implementing longer-term optimization methodologies for Natural Listings, companies can simply pay for the top position of the Paid Listings section for any keyword related to their industry. Another great attractor to paid search engine advertising is the unique level of control it affords. Keywords and phrases, ad copy, landing pages and even budgets can be changed at any given second of the day or night.

Acadaca uses paid listings to achieve immediate results for our clients, and over time, our goal is to increase your website's natural rank through SEO efforts, therefore reducing the money spent on paid listings. Your campaign can be as large or small as your budget allows. We realize that many firms need to see and taste the results before too large a commitment can be made. For that reason, we have clients that spend from $250 to $60,000 per month. We do not force limitations or minimum levels of enrollment like many of our competitors. Acadaca's clients are allowed to proceed with their SEM efforts at a pace they are comfortable with. Yet, our strong relationships with the major search engines enable us to pass along the benefits of dedicated account support to you.

The biggest benefit of working with Acadaca to execute your paid campaigns is that our proprietary tracking and optimization techniques allow you to target the highest amount of profitable keywords for your budget. We also make use of extensive testing, continually improving your conversions, and keeping your overall costs down.

Feed Management

XML feed management is ideal for managing large and complex campaigns. They are an excellent method for injecting trusted information into the results of major search portals. Let us apply our experience with managing large search feeds to help you establish and optimize your feeds, and get the most out of this powerful technology. We can put the entire saleable contents of your site into a structured data format for easy management and maintenance. You provide the strategy, we provide the execution.

Paid Inclusion

Paid Inclusion essentially guarantee that a search engine will include your pages in their listings, although there is no guarantee that you will achieve a top ranking. Thus, it is very useful only for certain applications. The main benefit of Paid Inclusion is making sure that search engines know about content that may not be otherwise found due to dynamic web sites, publishing tools and site structures that are difficult for search spiders to read. Other benefits include making sure that pages are represented accurately, and providing the engine more frequent updates for content that is updated regularly.

The three main types of Paid Inclusion are Directory Inclusion, Direct Inclusion (URL inclusion) and XML Inclusion (Trusted Feed). Acadaca can help you decide if Paid Inclusion is right for your business, and if so, take care of all the technical aspects of the campaign.

Media Buys

Acadaca's media buying strategies are time-tested and targeted. We start by analyzing your campaign's needs and objectives, and walk you through the process from the creation of compelling messages and design to matching your message to audiences using demographics, psychographics, seasonality data and more. We utilize our extensive network of relationships to place your message in the most relevant places, at the right price. All of our efforts are closely measured, reported on, and improved.

Online Branding

More than just creating an image for your company, Acadaca strives to create an experience. Our goal is to establish an identity for your company that elevates your offering in the customers mind and makes people think of you as the first place to go to satisfy their needs. During our brand identity creation process we take you from identity creation to message objectives to finding proper language to creative creation to form/function analysis and even competitive comparisons. We have consistently produced brand experiences that capture attention and keep your company in the collective mind of your customer.

Viral Marketing

The power of creating buzz is difficult to underestimate. It can get people talking and drive more visitors to your website than the most expensive media spend. Acadaca can help you create a viral marketing vehicle that is right for your business, from games to useful tools to downright buzz-worthy content.

Affiliate Marketing

Affiliate Marketing is stronger than ever. People are realizing that Affiliate Marketing is a great way to monetize valuable content they have developed for their web site, allowing an entity to sell products and make incremental revenue without having to worry about the logistics of sales. Acadaca can create an Affiliate Marketing strategy for you that aligns your core value offering with the right affiliate partners and the right technology, providing an effective sales channel and adding value to your website.