Merchandizing Promotions & Personalization

The Acadaca platform provides features and functionality to support your marketing and merchandising initiatives to increase the amount and frequency of customer purchases. Some commonly used features include:

Marketing & Promotions

- Buy one, Get one
- Buy one, Get Discount
- % off (brand, category, or item)
- Free or Discounted Shipping
- Employee or VIP discounts
- Refer a friend, get a discount
- Next purchase, % off

Merchandising

- Product reviews
- Cross-Sell
- Up-Sell
- Recently Viewed Products
- Wish List
- Send to a Friend
- Social Bookmark Links

The content management system interface easily allows clients to rapidly change program elements such as the amount of discount offered, products included, or the type of promotion so testing may be easily employed. Customer data by program initiative may be collected, reported, and analyzed for swift optimization as well as opportunistic initiatives. Products may display the list price and sales price with the savings reflected as either a dollar amount or percentage. Pricing changes may be scheduled in advance and easily modified.

Customer segmentation may be leveraged by providing a personalized experience for shoppers including displaying products and/or promotions that may be of interest to customers based on their purchase and shopping history, where they came from, etc. Initiatives that may require shopping feeds for comparison engines and third party storefronts can be extracted, upon demand or fully automated. This including content and product feeds for partnerships, affiliates, paid inclusion, and third party relationships.