Hosted Site Search

Acadaca's proprietary text-based search engine intelligently directs visitors to the information they are looking for on your website. Similarly to popular search engines such as Google, Yahoo! and MSN, visitors on your site may submit search terms directly into the search tool and quickly find information related to their search.

The Search Tool can be set to favor search results towards certain featured items, product lines and/or brands. Search results can also highlight popular supplies, accessories and/or parts, and promote cross-sells and up-sells. The visitor behavior monitoring system continuously assesses patterns associated with search result click-thrus. This information can be used to automatically optimize the content, format, and order of the results returned for a specific keyword. If a visitor tends to click on a certain link for a specific search term, and a high conversion rate for that combined search term and link are realized, that link can be automatically moved higher in the result set, thereby increasing its visibility and likelihood that it will be clicked upon.

The marketing tracking and Management System is also automatically informed when a new, unknown keyword is entered into the Search Tool so that a keyword association can be created.

Key features of the Search Tool include:

  • Search-Engine Friendly URLs -- For publishing associated keyword results.
  • Indexing Engine -- An index of the entire site's content is updated each time new web site data is published. This index, generated by a Java-based open-source product, provides the search tool's default search results.
  • Refine Your Search -- Search results can be sorted by their brand, category, and price. The original result set can be narrowed by selecting these sorted links.
  • Bias Results -- Site administrators can control the top number (typically 10) results for any keyword search. System can bias results based upon a resulting page's popularity, and/or the historic click-thru response it has received.
  • Reports -- Detailed site search statistics and traffic reporting. Keywords and their popularities are collected and reported upon demand.
  • Template-Driven -- Results attributes and the presentation of those attributes (item images, price, Add to Cart button, short blurb, etc) are customizable.