Campaign Tracking

YAZ can generate profitability reports for both paid and natural/organic campaigns. On both a keyword and campaign level, users can view performance data within any date range.

On any campaign, the following criteria can be reported for every individual keyword:

  • Marketing Cost
  • Total Clicks
  • Average Cost Per Click
  • Total Online Leads
  • The number of each type of defined conversion associated with a client (i.e. Catalog Request, Quote Request, etc).

Reporting on all the above can be performed in real-time.